The National Puerto Rican Day Parade was established in 1995 to create national awareness and appreciation of Puerto Rican culture and its contribution to the culture and society of the United States. It does so by encouraging, promoting, coordinating, and participating in cultural events such as concerts, plays, art exhibits and parades throughout the U.S. Our mission is to enhance the self esteem of Puerto Ricans and promote economic development, education, and advancement. We also recognize outstanding contributions made by Puerto Ricans in their respective fields. We encourage our youth to realize their dreams and ambitions through education and hard work. The National Puerto RicanParade's Board of Directors is made up of prominent men and women of Puerto Rican heritage.
Becoming a sponsor will provide optimum advertising exposure to your company. The National Puerto Rican Day Parade is the highest-rated advertising day for companies to promote their product on such a large scale.
The National Puerto Rican Day Parade has also become a major television event within the tri-state area, Puerto Rico, and soon in many other states, with well over 12 million viewers and over 2 million spectators.
Our forum for this type of product exposure is provided by FOX and MY-9 during a 4 hour live,entertainment packed telecast. Spanish television stations also provide delayed telecast for the Sunday Parade. Spanish and English radio stations and newspapers also participate as official representatives within their medium for the Parade as well as covering related events.
Marching with the over 150,000 participants in recent years have been such stars as Jimmy Smits, Michael DiLorenzo, Felix "Tito" Trinidad, Tito Puente, Jennifer López, José Feliciano, and Marc Anthony. In addition performances by popular latin bands, hispanic singers,folkloric groups, marching bands, colorful state delegations, and the spectacular finale at the main stage-featuring the most famous Latin Artists-ensure a large audience at the Parade and a large viewership at home.
As a participating sponsor you will be joining the Parade in a very important mission to which the Parade is completely dedicated enabling children of Puerto Rican Heritage to further their academic studies through our High School and College Scholarship Funds. Proceeds raised through sponsorship packages are the primary source of funding for the Program. Providing the means to achieve the best educational experience to academically qualified students who otherwise would never get the chance, the scholarship program ensures that they will be able to complete their high school education and/or continue their studies at an institution of higher learning. The program also offers the students guidance and mentoring while they continue their education. Scholarship awards are given out by theNational Puerto Rican Parade Board members and sponsors and this is televised by FOX and MY-9.
We invite you to come join us and enjoy the rich, colorful and multicultural event- The National Puerto Rican Day Parade. We look forward to adding your company's name as a proud sponsor of this year's exciting Parade Celebration.
Official Business & Marketing Agent
of the National Puerto Rican Day Parade,Inc.
Carlos Velásquez, President
1133 Broadway, Suite 1125
New York, NY 10010-2007
Tel.:(212) 243-1177 - Fax: (212) 243-1711